TikTok is introducing a new feature that permits them to reduce the volume of AI-created content appearing in their streams. This initiative comes as the platform disclosed that it currently hosts in excess of 1 billion AI videos.
Testing and Rollout
This change is in a pilot phase over the coming weeks before a full-scale release. This advancement comes amid a increase in content created by AI, spurred by emerging content generation software.
AI Content on Other Platforms
It has been noted that nearly one in 10 of the most rapidly expanding channels on a competing service exclusively feature clips produced artificially. A significant portion of this material is considered low-quality AI content, a term for poor-quality, bulk-generated content that is frequently absurd or bizarre.
Based on user feedback that a lot of users like content created using AI tools, ranging from AI artwork to science explainers, and we intend to provide users the ability to adjust the amount of that, based on their own preferences,” commented a platform representative.
Volume and Proportions
The platform shared that there are now 1.3 billion videos on its app tagged as made with AI. Collectively, over 100 mn pieces of content are submitted to the service each day, making clips made by AI a relatively small percentage of its overall inventory.
User Control Features
Users will be capable of reduce or increase the level of AI-generated videos they watch by opening the content preference setting in the application and picking AI-made media. Further subjects that can already be adjusted under the setting include politics, clothing, beauty, and choreography.
Content Labeling and Policies
The platform’s guidelines oblige users to label convincing artificially created content, and it prohibits dangerous fake videos of well-known individuals or crisis events. Any authentic-looking AI video that is unmarked can be deleted under its user guidelines.
In addition, the platform will from now on attach an artificially created watermark to content produced via its proprietary AI systems, or detected by an cross-platform project for spotting content made by AI. This action is intended to help prevent users from trying to circumvent the disclosure requirement.
AI Literacy Programs
TikTok is also launching a $2 million awareness program for experts and organizations to produce educational content about ethical AI use. This initiative will assist charitable organizations focused on teaching coding and technology.
Content Safety Approach
The platform has defended its content review process, following discussion over proposals to lay off numerous safety staff in the United Kingdom. TikTok is set to reduce 439 jobs in its trust and safety division in its British office, with worker representatives and online safety experts raising concerns that staff are being displaced by automated systems.
A company official clarified that staff-based oversight would remain essential, but automated tools can shield workers by removing the most distressing content prior to it is viewed by humans. TikTok reported a 76% decrease in explicit and harmful content handled by human moderators over the past year due to the use of its automated systems.
We believe it is crucial to combine humans and technology to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we also think it’s very important to limit contact with dangerous material as rapidly, which is why a significant AI assistance is making a difference work at speed.”
